TMN’s Bingo-style Marketing Tool Adopted for Consumers Co-operative Kobe’s Ethical Campaign

Transaction Media Networks, Inc. (TMN) is pleased to announce that its bingo-style marketing tool Smart Bingo^*1 has been adopted by Consumers Co-operative Kobe (Co-op Kobe)’s Ethical Smart Bing Campaign that started from June 7th, 2024.

TTMN’s Smart Bingo is a bingo-style marketing tool that allows users to participate in a game-like manner. It has been adopted by many supermarkets and wholesalers since its launch in 2022, as a tool that can promote the product story. Co-op Kobe adopted Smart Bingo not only for sales promotion purposes, but also as a communication tool between Co-op Kobe and its members.

Smart Bingo is characterized not only by promoting the benefits of products, but also by its high comment rate from its participants. The comment rate from the participants was 55% during the first week of campaign from June 7th to the 13th and was able to collect many voices of the participants.

＜Excerpt from the comment＞

"It was a bingo game that showed me positive points of Co-op products, and I had a lot of fun learning about them."
"This was my first time participating in this, but I learned a lot from it."
"I was surprised that there were so many environmentally conscious products in Co-op's everyday products."
"It reaffirmed that Co-op is a company that cares a lot about the environment."

Co-op Kobe is implementing initiatives to promote ethical consumption to create a “shopping experience that brings a smile”, based on four perspectives of society, community, environment, and people. Ethical themes that can be difficult to understand can be promoted by Smart Bingo in a game-like manner and allow shoppers to understand ethical consumption initiatives easier and push for behavioral changes. Through Smart Bingo, it is possible to contribute to the expansion of Co-op Kobe fans and deepening consumer connections.

About “Smart Bingo” Marketing Tool

Smart Bingo is an app that shares selected information with customers in a game-like manner as well as collects authentic voices. The design of an app is based on the theory of behavioral economics and can be expected to have the effect of increasing the participation rate, completion rate, and memory. It has an excellent ability to reliably share information you want to convey, such as product characteristics and product development background.
In addition, the app can be easily accessed like a game, and can be expected for customers to use the app often. These characteristics can be used for measures to improve customer loyalty, brand recognition, and one-to-one marketing.

• Right holder: CueBridge Co., Ltd. Patent No. 5953179
• "Smart Bingo" is a registered trademark of CueBridge Co., Ltd.
• The Company has obtained a license to sell "Smart Bingo" from CueBridge Co., Ltd.